Nothing takes the edge off a long week like a little booze. Which is why, even though the week was still one day shy of being over, I was psyched yesterday when a friend brought me a little souvenir from a lunch-time trip to Koreatown: a bottle of soju.

Mmmm mmmm awkward!

This was doubly exciting because first of all, I love trying new things when it comes to food and drinks. Soju, a Korean distilled beverage similar in taste to vodka, but usually made from rice, tapioca or in this case, sweet potato, was nothing I’d ever had before. (I Googled it. How did I live before Google? In the dark apparently.)

Oh engrish, you never cease to amuse me.

But best of all, this gifted soju was great because of its hilariously awkward bottle, complete with a busty Korean girl (I’m assuming that’s where she’s from) in a semi-skanky top, trying to entice the drinker with the words, “Feel~! So Cool” Everything else, aside from that and a small alcohol content description (19.5% alc. by volume) was in Korean. A classic example of grade-A engrish.

Had a swig after dinner that night and although it wasn’t anything mind-blowing, the label did provide for a good laugh and a funny photo op. Thanks, Chum Churum soju, I did “Feel~! So Cool”