Twinkies, the Hostess brand cream filled sponge cakes you either love or hate, come individually wrapped, but a flimsy plastic cover isn’t enough to keep them from getting banged up and squished if say, you threw them in a purse with all of your other things.

Solution to that problem?

A Twinkie container shaped like Twinkie the Kid. Genius. Why didn’t I think of this?

The end of damaged Twinkies.