I wasn’t specifically looking for something to continue last week’s over-the-top sugar rush supermarket finds, but that’s just kind of what happened while I was waiting in line at Trader Joe’s this weekend. There I was, minding my business, patiently waiting while the lady in front of me slowly unloaded the entire contents of the Trader Joe’s produce section out of her shopping cart, when I saw it sitting on a shelf in the checkout lane: PB & J Bar.
The name, the bright colors, the contents... I was sold.
Say whaaat? I love peanut butter and jelly. What is this about a bar?
I picked up the bright magenta box and examined it, turning it over in my hand to see what was in this crazy thing.
“PB & J are sandwiched between milk and dark chocolate then sprinkled with potato chips,” the box told me.Holy mother of candy bars…”Potato chips? Yes, crisp delicious potato chips,” continued the box, answering my thoughts. “This means you have it all— sweet and salty, smooth and crunchy. Lucky you.”
Lucky me indeed, I thought, throwing it in my basket.
I didn’t even wait till i got home. The weather was sunny and warm (for a change—it’s been unseasonably cold here in San Francisco) so I just ripped into it while I walked. It was a pretty plain looking dark chocolate bar and even when I bit into it, all of the ingredients (peanut butter, raspberry jam, potato chips and milk chocolate) all kind of looked like they had been through a blender. It wasn’t until I really chewed the PB & J bar that I could make out the individual flavors—the fruity tartness of the raspberry, the subtle bitterness of the dark chocolate, the hint of saltiness from the chips. It was interesting but not as crazy as the packaging might suggest. And the salty part, which is what really makes this bar unique, wasn’t as pronounced as I would have liked. Had I not known the potato chips were ground in there, I probably wouldn’t of suspected anything.
All in all, not bad. But I think I’ll stick to regular ol’ peanut butter and jelly sandwiches (sans potato chips) instead of the condensed bar form.