If spooning straight out of the jar is wrong, I don’t wanna be right.

I can’t handle owning jars of Nutella or peanut butter, so I’m not sure why I thought something like cookie butter might possibly stand any more of a chance. Let’s go over that again: COOKIE. BUTTER. Yea, exactly.

I don’t know about you, dear readers, the whole handful of you, but I rarely trust myself to buy any of this spreadable goodness because not long after I bring it home, BAM! it’s gone, never even having been spread on a single cracker or piece of toast or anything at all. Instead, I’ll go through entire jars just one and two and three heaping spoonfuls at a time.

So even though I know this, and know it damn well, I still did it. I bought a jar. While poking around Trader Joe’s recently, my eyes landed on it and I was helpless to stop myself: Crunchy Speculoos Cookie Butter. Boom! Love at first sight, just like that. In my basket it went, and once safely at home, over an embarrassingly small number of days, into my mouth it was shoveled, without a single whole grain cracker I bought to go with it ever being used.

I have no willpower in the face of sweet, crunchy deliciousness

TJ’s Crunchy Cookie Butter is made with ground up Speculoos cookies, which are spicy, crunchy Belgian cookies, good for dunking in hot tea or coffee. When whipped up into cookie butter, their cinnamony, gingery flavor really shines through, and screw spreading it on anything, I want to spread this stuff straight on my tongue! It’s thick and creamy, but unlike crunchy peanut butter, it’s not as chunky and stick-your-tongue-to-the-roof-of-your-mouth dense. It’s lighter and crispier and just a bit sweeter. In a word: amazing. It’d be great on bagels or smeared on toast with bananas or even for dunking pretzels in. But I won’t know until I buy another jar… and will myself— for maybe just once!— to not just spoon it all straight into my mouth.