The magic of hype

Dominique Ansel's Magic Souffle

Dominique Ansel’s Magic Souffle

The moment I read that Dominique Ansel, the evil genius behind the now infamous Cronut, had come up with something new called the Magic Soufflé, I immediately got to plotting when and how I’d get my hands on one.

When Cronuts first came out, I didn’t want to believe all the hype, but as soon as I had one I fell under their spell just as fast and hard as all the other Cronut zombies out there. (And let me tell you, New York is crawling with these pastry loving fiends. They will shank you if they think you have a Cronut, so watch yourself.) Suspecting we might have another pastry craze on our hands with the Magic Soufflé I wanted to cast my vote early, before things got crazy.

Earlier this week, I moseyed over to Dominique Ansel Bakery, making sure to get there before noon (because they’re apparently already gone by then), and ordered a Magic Soufflé. Inside a cute little red and white striped open box, reminiscent of an old school popcorn box, was the rectangular Magic Soufflé, golden brown with a white star of powdered sugar on top. But even better than the pretty packaging was the fresh-out-of-the-oven smell of warm pastry dough, sugar and chocolate wafting out.

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Mmmmmm warm chocolate souffle.

The Magic Soufflé’s outer layer is a buttery, golden, orange blossom brioche, brushed with Grand Marnier caramel, but the real magic, the chocolate soufflé part, is inside, warm and soft and almost melty at its core.

So what do I think? It was pretty good, but not magical good, and certainly not $7 good. Even the Cronut doesn’t cost that much and it’s waaay better.  I guess I’ve just never been one for magic.

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